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Digital women entrepreneurs in Mexico

A hybrid data science brief combining official survey microdata and digital traces to build decision-ready insights.

Client: ISD Partner: GIZ Mexico Partner: Secretaría de Economía Role: Scientific & technical analysis
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One-page technical brief

A sneak peek of the actual deliverable. The full PDF download is gated to keep follow-ups serious and to share updates with partners.

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Preview of the Nenís hybrid data science brief Preview Download full PDF
At a glance

What this brief does

Evidence, not vibes

We reconstruct the phenomenon using official INEGI microdata and cross-check it with platform behavior signals.

Hybrid methodology

Structured survey pipelines + unstructured social data pipelines, with transparent assumptions and limitations.

Decision-ready outputs

Profiles, splits, regional patterns, and program implications that can be operationalized.

Method

Hybrid pipeline

Click each side to see what we do and why it’s reliable.

Inputs
  • ENOE microdata (Q3-2023)
  • ENDUTIH microdata (2022)
Steps
  • Re-engineering and isolation of the target population
  • Feature construction (gender, autonomy, formal/informal signals, connectivity)
  • Comparison splits and regional distribution outputs

Strength: nationally representative baselines and defensible statistical framing.

Inputs
  • Strategic regional groups
  • Platform posts and interaction traces
Steps
  • LLM and OCR-assisted extraction
  • Taxonomies, sentiment, and clustering
  • Qualitative decoding for interpretation (“safe zones”, behavioral patterns)

Strength: captures real marketplace behavior that surveys often miss.

Findings

Key signals

1.19M

Digital entrepreneurs identified (hybrid pipeline).

99.7%

Mobile-first reliance for the economic workflow.

91.4%

Urban concentration (connectivity + infrastructure effect).

$7,144

Formal mean monthly income (MXN).

$3,597

Informal mean monthly income (MXN).

<5%

Low toxicity signals in the sampled digital spaces.

Note: All metrics depend on the defined pipeline, sampling frame, and operational definitions. The PDF includes methodological notes and limitations.

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Download the one-page technical infographic. We ask for contact details to share updates and coordinate follow-ups with serious partners.

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